Press Releases - 2012 January 03
NEW YEAR - NEW RADIO FORMAT
CANADIAN DEBUT OF COMEDY RADIO IN LONDON, ONTARIO
Oldies 1410 (CKSL), an Astral Radio property, became FUNNY 1410 on New Year's Day 2012. Canada's first all comedy station featuring the biggest names in stand up from Canada and around the world. Fast moving and topical, it is patterned after a comedy club approach (Press Release). "Our goal is to deliver a laugh a minute, and we'll be able to do this, 24/7! We will provide great content through the airwaves, as well as online with the launch of www.funny1410.ca. We are delighted that this new brand will enable advertisers to explore new creative paths" - Tom Cooke, Executive Vice President, General Manager, Astral Radio London.
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Tags : Comedy Radio, London
Press Releases - 2011 December 19
ASTRAL RADIO SET TO ACQUIRE SHORE FM IN VANCOUVER
CRTC AUTHORIZES PURCHASE TO BE COMPLETED IN EARLY 2012
Astral Radio - Press Release
"With the acquisition of Shore FM, Astral will add a new radio station to its media portfolio, comprising of Virgin Radio 95.3 and AM 650, a nine-face digital outdoor advertising network, as well as a number of specialty and pay-television services." A complete slate of targeted media properties to reach Vancouver consumers.
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Tags : Astral, Vancouver, Shore FM, CRTC
Resources - 2011 December 12
"WHAT HAPPENS WHEN THE SPOTS COME ON? : 2011 EDITION"
RADIO DELIVERS 93% OF ITS LEAD-IN AUDIENCE
The 2011 Study conducted by Arbitron, Media Monitors and Coleman Insights is a comprehensive update of the landmark 2006 Study on radio audience behaviour during commercial breaks. The analysis demonstrates how radio constantly replenishes its audience. Results are based on PPM data tracking of nearly 18 million commercial breaks containing 62 million minutes of commercials airing over a 12-month period on 866 stations in the 48 US PPM Markets. "This new report provides detailed evidence showing Radio does a remarkable job of delivering audience during commercial breaks".
Access the White Paper.
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Tags : Arbitron, Radio Study
Resources - 2011 November 18
ASTRAL'S DIGITAL MONITOR
NOVEMBER 2011: CHRISTMAS WISH LIST
The holiday season is upon us, and for Canadian retailers this means BIG business. According to Deloitte's 2011 Holiday Outlook Survey, 45% of Canadians plan on doing some holiday shopping online. This issue of the Digital Monitor profiles the 'online shopper' and highlights holiday e-commerce trends. Contact us to tap into Astral Radio's X-mas themed mobile/online content.
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Feature - 2011 November 14
GET MORE BY SPENDING LESS
ASTRAL RADIO DEALS IS THE WEEKLY APPOINTMENT TO GREAT DEALS
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The all-new astralradiodeals.com / aubainesastralradio.com launched November 9th with 50% discounts offered by participating advertisers in the Montreal & Quebec City markets. The service will be introduced gradually via all 83 Astral Radio stations across 48 markets. On-air :10 & :30 spots, promotional web banners and the Astral Radio station newsletters will drive traffic to the 'Deals of the Week' offered every Wednesday between 10am and 6pm. Advertisers' websites are accessible via the offer in addition to the description and location details. Win-Win for advertisers and radio listeners.
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