Resources - 2012 January 27
ASTRAL'S DIGITAL MONITOR
JANUARY 2012: SMS'ING WITH THE JOCKS
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According to the Canadian Wireless Telecommunications Association (CWTA), the number of wireless subscribers has increased by 39% since 2006; however the number of text messages sent has grown by a remarkable 1,400% over that same period. The January 2012 edition of Astral's Digital Monitor profiles the 'TXT-ERS' and further explores the en-masse adoption of texting as a communication tool. ASTRAL can help advertisers leverage the existing relationship established through SMS technology and ad fun and interactivity to any campaign - please contact us for more details.
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Press Releases - 2012 January 03
NEW YEAR - NEW RADIO FORMAT
CANADIAN DEBUT OF COMEDY RADIO IN LONDON, ONTARIO
Oldies 1410 (CKSL), an Astral Radio property, became FUNNY 1410 on New Year's Day 2012. Canada's first all comedy station featuring the biggest names in stand up from Canada and around the world. Fast moving and topical, it is patterned after a comedy club approach (Press Release). "Our goal is to deliver a laugh a minute, and we'll be able to do this, 24/7! We will provide great content through the airwaves, as well as online with the launch of www.funny1410.ca. We are delighted that this new brand will enable advertisers to explore new creative paths" - Tom Cooke, Executive Vice President, General Manager, Astral Radio London.
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Tags : Comedy Radio, London
Press Releases - 2011 December 19
ASTRAL RADIO SET TO ACQUIRE SHORE FM IN VANCOUVER
CRTC AUTHORIZES PURCHASE TO BE COMPLETED IN EARLY 2012
Astral Radio - Press Release
"With the acquisition of Shore FM, Astral will add a new radio station to its media portfolio, comprising of Virgin Radio 95.3 and AM 650, a nine-face digital outdoor advertising network, as well as a number of specialty and pay-television services." A complete slate of targeted media properties to reach Vancouver consumers.
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Tags : Astral, Vancouver, Shore FM, CRTC
Resources - 2011 December 12
"WHAT HAPPENS WHEN THE SPOTS COME ON? : 2011 EDITION"
RADIO DELIVERS 93% OF ITS LEAD-IN AUDIENCE
The 2011 Study conducted by Arbitron, Media Monitors and Coleman Insights is a comprehensive update of the landmark 2006 Study on radio audience behaviour during commercial breaks. The analysis demonstrates how radio constantly replenishes its audience. Results are based on PPM data tracking of nearly 18 million commercial breaks containing 62 million minutes of commercials airing over a 12-month period on 866 stations in the 48 US PPM Markets. "This new report provides detailed evidence showing Radio does a remarkable job of delivering audience during commercial breaks".
Access the White Paper.
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Tags : Arbitron, Radio Study
Resources - 2011 November 18
ASTRAL'S DIGITAL MONITOR
NOVEMBER 2011: CHRISTMAS WISH LIST
The holiday season is upon us, and for Canadian retailers this means BIG business. According to Deloitte's 2011 Holiday Outlook Survey, 45% of Canadians plan on doing some holiday shopping online. This issue of the Digital Monitor profiles the 'online shopper' and highlights holiday e-commerce trends. Contact us to tap into Astral Radio's X-mas themed mobile/online content.
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